WWF, the World Wide Fund for Nature, is launching a new awareness campaign on the climate emergency on the occasion of the Paris 2024 Olympic Games. The nature protection association warns of climate “records”, established all over the world in 2023, “which must not be beaten”.
“While the world holds its breath in anticipation of the future exploits of international athletes gathered in France for the Paris 2024 Games, there are records that do not benefit from the same exposure: climate records”, deplores the NGO, calling for action for the planet. “More than 77 countries have broken a climate record in 2023. There are records that should not be broken,” says the WWF.
In the campaign clip, sports journalist Nelson Monfort comments in the manner of a sports competition on images of the forest fires in Greece last summer – the largest in history in Europe -, the floods in Mozambique in February caused by the longest cyclone ever observed in the world, Paris in September during the hottest autumn ever recorded in France, and other images of the record consequences of climate change in 2023 in Pakistan, China, Brazil, and the DRC. “The world is breaking too many climate records. Together, we can change the situation,” we can read at the end of the spot.
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