Green Party Still Calling Itself ‘Women-Led’ Despite Pedneault Appointment

The Green Party of Canada continues to brand itself as the country’s only woman-led party—even though Jonathan Pedneault was reinstated as co-leader alongside Elizabeth May. A paid advertisement promoting the party as “women-led” was spotted running today, more than two weeks after Pedneault was announced as co-leader and over a week since members officially confirmed his appointment.

Messaging Chaos: Is the Green Party Disorganized?

Pedneault’s return was announced on January 27, a full week before the confirmation vote concluded on February 3. Given that preparations for his reinstatement had been underway well before then, the continued “women-led” branding suggests either a serious communications failure or deliberate sidelining of Pedneault’s role.

This lack of coordination raises questions about the party’s competence in managing its own messaging. If they can’t even update their advertising to reflect their leadership structure, how can they expect voters to keep track of who is leading the party? 

The discrepancy follows a pattern of neglecting Pedneault’s presence. As Global Green News previously reported, he was completely absent from official press releases, memes, and promotional materials in the days following his reinstatement, despite being promoted as an equal partner in leadership (link to article). His first week was also marked by public silence, further fueling doubts about whether he holds any real power (link to article).

Co-Leadership in Name Only?

If the Green Party was serious about embracing co-leadership, they would be branding themselves as a co-led party, not continuing to market themselves as women-led. Instead, the messaging contradictions reinforce concerns that Pedneault’s appointment was more about symbolism than actual power-sharing.

At his first press conference, May repeatedly spoke over him, cutting in before and after his responses, further fueling the perception that she is unwilling to share power (link to article).

With weeks of preparation before his return and over a week since the confirmation vote, there has been ample time to adjust the party’s messaging. Instead, their failure to update their branding suggests disorganization, incompetence, or that Elizabeth May is reluctant or unwilling to fully implement co-leadership.